Our Story
About Promise Ring AU
We're a small team of jewellery enthusiasts helping Australian couples find meaningful symbols of their commitment.
Promise Ring AU began in 2023 when our founder, after spending weeks researching promise rings for her own relationship, realised there was a significant gap in Australian-focused jewellery guidance. Most online resources were American-centric, featuring retailers that didn't ship to Australia or using sizing systems that didn't match our standards. She decided to create the resource she wished had existed: a comprehensive, honest guide specifically designed for Australian shoppers.
What started as a personal blog quickly grew into something much larger. We discovered that thousands of Australians were searching for trustworthy information about promise rings, from understanding the meaning behind different styles to navigating the often confusing world of gemstones and precious metals. Our commitment to providing genuine, well-researched content resonated with readers across the country, from Sydney to Perth, Melbourne to Brisbane, and everywhere in between.
Today, Promise Ring AU is more than just a comparison website. We're a dedicated team of jewellery enthusiasts, relationship advocates, and meticulous researchers who believe that finding the perfect promise ring should be an exciting journey, not a stressful ordeal. Every recommendation we make is backed by hours of research into metal quality, gemstone properties, craftsmanship standards, and customer feedback. We don't just list products; we genuinely evaluate them based on criteria that matter to Australian couples.
Our approach is rooted in transparency. We understand that promise rings carry deep emotional significance, symbolising commitment, trust, and the promise of a shared future. That's why we never recommend products we wouldn't be happy to give to our own partners. We test ring durability, examine stone clarity under natural Australian sunlight, and consider how different metals hold up in our unique climate. Whether you're near the humid tropics of Queensland or the dry heat of South Australia, we've thought about how each ring will perform in your environment.
We're particularly passionate about educating our readers on gemstone alternatives. While traditional diamonds remain popular, we've seen a growing interest in moissanite, lab-created sapphires, and morganite among Australian couples. These stones offer exceptional beauty at more accessible price points, allowing more people to exchange meaningful rings without financial strain. Our guides cover everything from the Mohs hardness scale to refractive index, helping you understand exactly what you're purchasing.
As an Amazon Associate, we earn from qualifying purchases made through our links. This partnership allows us to maintain our website, continue our research, and keep our content free for all readers. However, our editorial process remains completely independent. We never let affiliate relationships influence our recommendations. If a product isn't worthy of our seal of approval, it simply doesn't make it onto our site, regardless of any potential commission.
Our Promise to You
We promise to always prioritise your interests over our own. Every guide, comparison, and recommendation on our site is created with one goal in mind: helping you find a promise ring that perfectly captures the love you share with your partner. We're not here to push the most expensive options or the products with the highest commissions. We're here to guide you toward the ring that's right for your relationship, your budget, and your partner's unique style.
Thank you for trusting Promise Ring AU with such an important decision. We're honoured to be part of your journey and excited to help you find a ring that will symbolise your commitment for years to come.
Meet Our Team
Sarah Edwards
Founder & Lead Editor
A certified gemologist with over eight years of experience in the Australian jewellery industry. Sarah leads our editorial team and personally reviews every product recommendation.
Michael Kim
Research Director
With a background in materials science, Michael analyses metal compositions, gemstone properties, and manufacturing quality to ensure our technical content is accurate and helpful.
Emma Roberts
Content Writer
A relationship writer and jewellery enthusiast who creates our educational guides. Emma focuses on making complex jewellery concepts accessible to everyday readers.